Post by ashikhasan on Nov 23, 2024 2:04:47 GMT -7
But the power of SMS is not limited to their cost. In fact, by deeply understanding the psychological bases that determine human behavior and applying them to SMS campaigns, you can create highly performing strategies.
SMS as a rapid communication channel
Imagine this scenario. You are scrolling sms services through your social media feed and suddenly you are distracted by a text message notification. You are surprised to receive a message from a clothing store you recently visited. You really liked their clothes, but you didn't buy them because of the price. The text message you just received contains a 25% discount if you buy now.
So you immediately start thinking about how that outfit you tried on would look on you and decide to take advantage of the offer.
The question is: how did you go from Instagram to buying a new dress in seconds? Simply because a person is more likely to complete an action when it is fresh in their mind, which is why sending SMS at the right time is really important , as we explain in the infographic of the golden rules of SMS marketing .
At this point you may be wondering why you should use SMS instead of email. The answer is simple. Because we receive a lot of emails every day and people don't always have notifications turned on for them. Also, emails can end up in spam. That's why SMS offers a unique channel that captures the attention of your recipients.
Why does the brain prefer fast communication?
Another reason to prefer SMS is that today people prefer short, fast and to the point communications. Let's see why.
Attention spans have become shorter : The ability to focus in the digital age has shrunk to 8 seconds. Our dependence on cell phones, messaging apps, and constant information has contributed to this shortening.
This type of communication adapts to our limited attention span : the brevity of SMS makes them perfect because they are read and understood in seconds, in a historical moment where every second is worth gold.
SMS as a rapid communication channel
Imagine this scenario. You are scrolling sms services through your social media feed and suddenly you are distracted by a text message notification. You are surprised to receive a message from a clothing store you recently visited. You really liked their clothes, but you didn't buy them because of the price. The text message you just received contains a 25% discount if you buy now.
So you immediately start thinking about how that outfit you tried on would look on you and decide to take advantage of the offer.
The question is: how did you go from Instagram to buying a new dress in seconds? Simply because a person is more likely to complete an action when it is fresh in their mind, which is why sending SMS at the right time is really important , as we explain in the infographic of the golden rules of SMS marketing .
At this point you may be wondering why you should use SMS instead of email. The answer is simple. Because we receive a lot of emails every day and people don't always have notifications turned on for them. Also, emails can end up in spam. That's why SMS offers a unique channel that captures the attention of your recipients.
Why does the brain prefer fast communication?
Another reason to prefer SMS is that today people prefer short, fast and to the point communications. Let's see why.
Attention spans have become shorter : The ability to focus in the digital age has shrunk to 8 seconds. Our dependence on cell phones, messaging apps, and constant information has contributed to this shortening.
This type of communication adapts to our limited attention span : the brevity of SMS makes them perfect because they are read and understood in seconds, in a historical moment where every second is worth gold.